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141
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
Eric M. Olson, | American Marketing Association | 2005 ,
142
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
143
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Judith A. Garretson, | American Marketing Association | 2005 ,
144
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
Stefan Wuyts, | American Marketing Association | 2005 ,
145
Reference Price Research: Review and Propositions
Reference Price Research: Review and Propositions
Tridib Mazumdar, | American Marketing Association | 2005 ,
146
Does Distance Still Matter? Geographic Proximity and New Product Development
Does Distance Still Matter? Geographic Proximity and New Product Development
Shankar Ganesan, | American Marketing Association | 2005 ,
147
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Kathleen Seiders, | American Marketing Association | 2005 ,
148
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
149
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Subin Im, | American Marketing Association | 2004 ,
150
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
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International Journal of Behavioral Science
Srinakharinwirot University, Behavioral Science Research Institute [, ]