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1
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
2
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
3
Understanding Service Retention within and across Cohorts Using Limited Information
Understanding Service Retention within and across Cohorts Using Limited Information
David A. Schweidel, | American Marketing Association | 2008 ,
4
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
5
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
6
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Peter C. Verhoef, | American Marketing Association | 2003 ,
7
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Roland T. Rust, | American Marketing Association | 2002 ,
8
Development of Innovative Prestressed Support Earth Retention System
Development of Innovative Prestressed Support Earth Retention System
Kim Nag Gyeong, | 한국지반공학회 | 2004 ,
9
Performance of Innovative Prestressed Support Earth Retention System in Urban Excavation
Performance of Innovative Prestressed Support Earth Retention System in Urban Excavation
Nak Kyung Kim, | 한국지반공학회 | 2005 ,
10
Comments welcome! : The Effect of Institutional Ownership on Stock Return Volatility: International Evidence for OECD Countries
Comments welcome! : The Effect of Institutional Ownership on Stock Return Volatility: International Evidence for OECD Countries
고광수 ( Kwang Soo Ko ), | 한국증권학회 | 2005 ,
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