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1
Website Color for Brand Image Consolidation
Website Color for Brand Image Consolidation
Kim Soo Jeoung, | 한국디자인학회 | 2006 ,
2
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
Swee Hoon Ang., | Myron E. Sharpe | 2006 ,
3
Brand Equity Comparison of Local and International Fast Food Operations between Korea and the Philippines
Brand Equity Comparison of Local and International Fast Food Operations between Korea and the Philippines
S. Baek., | 대한지역사회영양학회 | 2006 ,
4
잠복 브랜드(Furtive Brand)의 제조사 공개 효과 : 기업 평가 및 신제품 구매 의도를 중심으로
잠복 브랜드(Furtive Brand)의 제조사 공개 효과 : 기업 평가 및 신제품 구매 의도를 중심으로
곽준식, | 한국소비문화학회 | 2006 ,
5
Empirical generalization from brand extension research : How sure are we?
Empirical generalization from brand extension research : How sure are we?
R. Echambadi., | Elsevier | 2006 ,
6
The economics of quality-equivalent store brands
The economics of quality-equivalent store brands
D. A. Soberman., | Elsevier | 2006 ,
7
Antecedents and purchase consequences of customer participation in small group brand communities
Antecedents and purchase consequences of customer participation in small group brand communities
R. P. Bagozzi., | Elsevier | 2006 ,
8
Brand equity in the European fruit and vegetable sector : A transaction cost approach
Brand equity in the European fruit and vegetable sector : A transaction cost approach
M. Fernandez-Barcala., | Elsevier | 2006 ,
9
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Sanjay Sood., | University of Chicago Press | 2006 ,
10
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Huifang Mao., | University of Chicago Press | 2006 ,
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1
Brandweek
VNU eMedia, Inc. [, ]
2
Esquire
Hearst Brand Development [, ]
3
Good Housekeeping
Hearst Brand Development [, ]
4
Popular Mechanics
Hearst Brand Development [, ]
5
Victoria
Hearst Brand Development [, ]