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241
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
242
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, | American Marketing Association | 2010 ,
243
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Rex Y. Du and Wagner A. Kamakura, | American Marketing Association | 2008 ,
244
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
245
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
246
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | American Marketing Association | 2010 ,
247
Performance Implications of Adopting a Customer-Focused Sales Campaign
Performance Implications of Adopting a Customer-Focused Sales Campaign
V. Kumar, Rajkumar Venkatesan and Werner Reinartz, | American Marketing Association | 2008 ,
248
Reasons for Market Evolution and Budgeting Implications
Reasons for Market Evolution and Budgeting Implications
Fang Wang and Xiao-Ping (Steven) Zhang, | American Marketing Association | 2008 ,
249
Effect of Service Transition Strategies on Firm Value
Effect of Service Transition Strategies on Firm Value
Eric (Er) Fang, | American Marketing Association | 2008 ,
250
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
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AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
2
American Journal of Criminal Law
University of Texas at Austin School of Law Publications [, ]
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Asia Pacific Viewpoint
Blackwell Publishing Limited [, ]
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Chronicles of Young Scientists
Medknow Publications & Media Pvt. Ltd. [, ]
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IETE Journal of Research
Medknow Publications & Media Pvt. Ltd. [, ]
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IETE Technical Review
Medknow Publications & Media Pvt. Ltd. [, ]
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Illuminations
Wingbow Press [, ]
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Indian Journal of Cancer
Medknow Publications [, ]
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Indian Journal of Critical Care Medicine
Medknow Publications [, ]
10
Indian Journal of Dermatology, Venereology & Leprology
Medknow Publications [, ]
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Indian Journal of Human Genetics
Medknow Publications [, ]
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Indian Journal of Medical Microbiology
Medknow Publications [, ]
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Indian Journal of Medical Sciences
Medknow Publications [, ]
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Indian Journal of Ophthalmology
Medknow Publications [, ]
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Indian Journal of Palliative Care
Medknow Publications [, ]
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Indian Journal of Pathology & Microbiology
Medknow Publications & Media Pvt. Ltd. [, ]
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Indian Journal of Plastic Surgery
Medknow Publications [, ]
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Indian Journal of Surgery
Medknow Publications [, ]
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Journal of Postgraduate Medicine
Medknow Publications [, ]
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Neurology India
Medknow Publications [, ]