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161
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
162
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
163
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
164
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Jin K. Han, | American Marketing Association | 2009 ,
165
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Christian Homburg, | American Marketing Association | 2009 ,
166
The Worth of Product Placement in Successful Films : An Event Study Analysis
The Worth of Product Placement in Successful Films : An Event Study Analysis
Michael A. Wiles and Anna Danielova, | American Marketing Association | 2009 ,
167
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Stefan Stremersch and Walter Van Dyck, | American Marketing Association | 2009 ,
168
Guest Editorial : Is Marketing Academia Losing Its Way?
Guest Editorial : Is Marketing Academia Losing Its Way?
David J. Reibstein, | American Marketing Association | 2009 ,
169
Brand-Specific Leadership : Turning Employees into Brand Champions
Brand-Specific Leadership : Turning Employees into Brand Champions
Felicitas M. Morhart, | American Marketing Association | 2009 ,
170
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
J. Jeffrey Inman, | American Marketing Association | 2009 ,
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1
AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
2
American Journal of Criminal Law
University of Texas at Austin School of Law Publications [, ]
3
Asia Pacific Viewpoint
Blackwell Publishing Limited [, ]
4
Chronicles of Young Scientists
Medknow Publications & Media Pvt. Ltd. [, ]
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IETE Journal of Research
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6
IETE Technical Review
Medknow Publications & Media Pvt. Ltd. [, ]
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Illuminations
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Indian Journal of Cancer
Medknow Publications [, ]
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Indian Journal of Critical Care Medicine
Medknow Publications [, ]
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Indian Journal of Dermatology, Venereology & Leprology
Medknow Publications [, ]
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Indian Journal of Human Genetics
Medknow Publications [, ]
12
Indian Journal of Medical Microbiology
Medknow Publications [, ]
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Indian Journal of Medical Sciences
Medknow Publications [, ]
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Indian Journal of Ophthalmology
Medknow Publications [, ]
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Indian Journal of Palliative Care
Medknow Publications [, ]
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Indian Journal of Pathology & Microbiology
Medknow Publications & Media Pvt. Ltd. [, ]
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Indian Journal of Plastic Surgery
Medknow Publications [, ]
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Indian Journal of Surgery
Medknow Publications [, ]
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Journal of Postgraduate Medicine
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Neurology India
Medknow Publications [, ]