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131
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
132
Valuing Branded Businesses
Valuing Branded Businesses
Natalie Mizik and Robert Jacobson, | American Marketing Association | 2009 ,
133
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
134
Determinants of Pay Levels and Structures in Sales Organizations
Determinants of Pay Levels and Structures in Sales Organizations
Dominique Rouziès, | American Marketing Association | 2009 ,
135
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Michael J. Barone, | American Marketing Association | 2010 ,
136
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
137
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, | American Marketing Association | 2010 ,
138
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Alokparna Basu Monga, | American Marketing Association | 2010 ,
139
Damage from Corrective Advertising : Causes and Cures
Damage from Corrective Advertising : Causes and Cures
Peter R. Darke, | American Marketing Association | 2008 ,
140
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
David A. Schweidel, | American Marketing Association | 2010 ,
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ACA News (American Chiropractic Association)
American Chiropractic Association [, ]
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Amyotrophic Lateral Sclerosis
Taylor & Francis Ltd [, ]
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Amyotrophic Lateral Sclerosis & Other Motor Neuron Disorders
Martin Dunitz Publishers [, ]
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Annals of Tropical Medicine & Parasitology
Maney Publishing [, ]
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Annals of Tropical Paediatrics
Maney Publishing [, ]
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Annual Review of Anthropology
Annual Reviews Inc. [, ]
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Annual Review of Astronomy & Astrophysics
Annual Reviews Inc. [, ]
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Anthropological Forum
Carfax Publishing Company [, ]
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Anthropological Quarterly
George Washington Institute for Ethnographic Research [, ]
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Anthropological Review
Polish Anthropological Society [, ]
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Anthropology & Archeology of Eurasia
M.E. Sharpe Inc. [, ]
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Anthropology & Medicine
Carfax Publishing Company [, ]
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Anthropology Matters Journal
Anthropology Matters [, ]
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Anthropology Today
Blackwell Publishing Limited [, ]
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Applied Neuropsychology
Lawrence Erlbaum Associates [, ]
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Applied Neuropsychology: Adult
Taylor & Francis Ltd [, ]
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Arctic Anthropology
University of Wisconsin Press [, ]
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Asian Anthropology (1683478X)
Chinese University Press [, ]
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Astronomical & Astrophysical Transactions
Taylor & Francis Ltd [, ]
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Astronomy & Astrophysics Review
Springer - Verlag New York, Inc. [, ]