본문

  1. Home
8 Results:UU:VOL74NO520109 0.77 sec.
RSS 
다국어입력
 상세검색
 신착검색
선택출력 선택엑셀내보내기
1
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2010 ,
2
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
Himanshu Mishra, | American Marketing Association | 2010 ,
3
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Holger Ernst, | American Marketing Association | 2010 ,
4
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
5
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Rik Pieters, | American Marketing Association | 2010 ,
6
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Flora F. Gu, | American Marketing Association | 2010 ,
7
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
8
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
V. Kumar, | American Marketing Association | 2010 ,
처음1마지막