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1
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Peter T.L. Popkowski Leszczyc, | American Marketing Association | 2010 ,
2
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
3
Energizing the Reseller's Sales Force: The Power of Brand Identification
Energizing the Reseller's Sales Force: The Power of Brand Identification
Douglas E. Hughes, | American Marketing Association | 2010 ,
4
The Service Models of Frontline Employees
The Service Models of Frontline Employees
Rita Di Mascio, | American Marketing Association | 2010 ,
5
Governance Mechanisms in Business-to-Business Electronic Markets
Governance Mechanisms in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2010 ,
6
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
7
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
8
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
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