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1
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
2
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Ram Bezawada, | American Marketing Association | 2009 ,
3
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
Suraj Commuri, | American Marketing Association | 2009 ,
4
Does Customer Demotion Jeopardize Loyalty?
Does Customer Demotion Jeopardize Loyalty?
Tillmann Wagner, | American Marketing Association | 2009 ,
5
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
6
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
7
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Barak Libai, | American Marketing Association | 2009 ,
8
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
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