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1
Segmented Switchers and Retailer Pricing Strategies
Segmented Switchers and Retailer Pricing Strategies
Cenk Koçaş and Jonathan D. Bohlmann, | American Marketing Association | 2008 ,
2
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
3
Competitive Response to Radical Product Innovations
Competitive Response to Radical Product Innovations
Khaled Aboulnasr, | American Marketing Association | 2008 ,
4
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
5
Holistic Package Design and Consumer Brand Impressions
Holistic Package Design and Consumer Brand Impressions
Ulrich R. Orth and Keven Malkewitz, | American Marketing Association | 2008 ,
6
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
7
The Curse of Competitiveness : How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
The Curse of Competitiveness : How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
Ajay Kalra and David A. Soberman, | American Marketing Association | 2008 ,
8
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Koen Pauwels and Allen Weiss, | American Marketing Association | 2008 ,
9
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
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