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1
Configurations of Marketing and Sales : A Taxonomy
Configurations of Marketing and Sales : A Taxonomy
Christian Homburg, | American Marketing Association | 2008 ,
2
Innovation's Effect on Firm Value and Risk : Insights from Consumer Packaged Goods
Innovation's Effect on Firm Value and Risk : Insights from Consumer Packaged Goods
Alina B. Sorescu and Jelena Spanjol, | American Marketing Association | 2008 ,
3
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
4
Trust at Different Organizational Levels
Trust at Different Organizational Levels
Eric (Er) Fang, | American Marketing Association | 2008 ,
5
Supply Chain Contagion
Supply Chain Contagion
Richard G. McFarland, | American Marketing Association | 2008 ,
6
Convergent Products : What Functionalities Add More Value to the Base?
Convergent Products : What Functionalities Add More Value to the Base?
Tripat Gill, | American Marketing Association | 2008 ,
7
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Detelina Marinova, | American Marketing Association | 2008 ,
8
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Shuba Srinivasan, | American Marketing Association | 2008 ,
9
Customer Equity : An Integral Part of Financial Reporting
Customer Equity : An Integral Part of Financial Reporting
Thorsten Wiesel, | American Marketing Association | 2008 ,
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