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Innovation's Effect on Firm Value and Risk : Insights from Consumer Packaged Goods
Innovation's Effect on Firm Value and Risk : Insights from Consumer Packaged Goods
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Innovations Effect on Firm Value and Risk : Insights from Consumer Packaged Goods / Alina B. Sorescu and Jelena Spanjol
- 발행사항
- New York : American Marketing Association, 2008.
- 형태사항
- pp. 114-132
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271252
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aAlina B. Sorescu and Jelena Spanjol
■24510▼aInnovation's Effect on Firm Value and Risk▼bInsights from Consumer Packaged Goods▼dAlina B. Sorescu and Jelena Spanjol
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 114-132
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 2 (2008. 3)▼d2008, 03
■SIS ▼aS047486▼b60077308▼h8▼s2▼fP
