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1
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Stephen Brown, | American Marketing Association | 2002 ,
2
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction
Russell W. Belk, | American Marketing Association | 2002 ,
3
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2002 ,
4
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Kissan Joseph and Vernon J. Richardson, | American Marketing Association | 2002 ,
5
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
6
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
7
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
8
Consumer Trust, Value, and Loyalty in Relational Exchanges
Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh and Barry Sabol, | American Marketing Association | 2002 ,
9
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Katherine N. Lemon, | American Marketing Association | 2002 ,
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