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1
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Naveen Donthu and Boonghee Yoo, | American Marketing Association | 2001 ,
2
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
Shelby D. Hunt, | American Marketing Association | 2001 ,
3
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2001 ,
4
Logistics Service Quality as a Segment-Customized Process
Logistics Service Quality as a Segment-Customized Process
John T. Mentzer, | American Marketing Association | 2001 ,
5
The Severity of Contract Enforcement in Interfirm Channel Relationships
The Severity of Contract Enforcement in Interfirm Channel Relationships
Kersi D. Antia and Gary L. Frazier, | American Marketing Association | 2001 ,
6
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations
Kelly Hewett and William O. Bearden, | American Marketing Association | 2001 ,
7
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Kristof De Wulf, | American Marketing Association | 2001 ,
8
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
Suman Basuroy, | American Marketing Association | 2001 ,
9
The Impact of Brand Extension Introduction on Choice
The Impact of Brand Extension Introduction on Choice
Vanitha Swaminathan, | American Marketing Association | 2001 ,
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