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Multilingual
1
Myron Leonard, | American Marketing Association | 2000 ,
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Pierre Chandon, | American Marketing Association | 2000 ,
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Arnt Buvik and George John, | American Marketing Association | 2000 ,
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Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
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Ken Matsuno and John T. Mentzer, | American Marketing Association | 2000 ,