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1
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
Zhang, L, | Association for Consumer Research | 2008 ,
2
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Zhang, Y, | Association for Consumer Research | 2008 ,
3
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
Ma, J, | Association for Consumer Research | 2008 ,
4
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Kim, K, | Association for Consumer Research | 2008 ,
5
The Effect of Self-Construal on Impulsive Consumption
The Effect of Self-Construal on Impulsive Consumption
Zhang, Y, | Association for Consumer Research | 2008 ,
6
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Zhang, Y, | Association for Consumer Research | 2008 ,
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