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1
Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty
Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty
Plassmann, H, | Association for Consumer Research | 2007 ,
2
Switching Barriers in the Four-Stage Loyalty Model
Switching Barriers in the Four-Stage Loyalty Model
Blut, M, | Association for Consumer Research | 2007 ,
3
Building Customer Relationships: A Comparison Across Multiple Service Encounters
Building Customer Relationships: A Comparison Across Multiple Service Encounters
Chiu, H.-C., | Association for Consumer Research | 2007 ,
4
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Chun, H, | Association for Consumer Research | 2007 ,
5
Beating Back that Triple-Chocolate Cake: Mental Accounts as Instruments of Self-Regulation
Beating Back that Triple-Chocolate Cake: Mental Accounts as Instruments of Self-Regulation
Krishnamurthy, P., | Association for Consumer Research | 2007 ,
6
Stress and Eating: Disentangling the Effects of Psychological, Autonomic and Endocrine Components of Stress Response
Stress and Eating: Disentangling the Effects of Psychological, Autonomic and Endocrine Components of Stress Response
Ma, Z, | Association for Consumer Research | 2007 ,
7
Lines in the Sand: Using Category Widths to Define and Pursue Self-Control Goals
Lines in the Sand: Using Category Widths to Define and Pursue Self-Control Goals
Poynor, C, | Association for Consumer Research | 2007 ,
8
One or Many?: Examining Consumption Experiences from the Lens of Multiple Selves
One or Many?: Examining Consumption Experiences from the Lens of Multiple Selves
Bahl, S, | Association for Consumer Research | 2007 ,
9
Auspiciousness: Coping with Kratophany
Auspiciousness: Coping with Kratophany
Fernandez, K. V, | Association for Consumer Research | 2007 ,
10
Progressing a Taxonomy of Possible Reflexivities: Guidelines for Reflexive Practice in Consumer Research
Progressing a Taxonomy of Possible Reflexivities: Guidelines for Reflexive Practice in Consumer Research
Bettany, S, | Association for Consumer Research | 2007 ,
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