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Beating Back that Triple-Chocolate Cake: Mental Accounts as Instruments of Self-Regulation
Beating Back that Triple-Chocolate Cake: Mental Accounts as Instruments of Self-Regulation
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 서명/저자
- Beating Back that Triple-Chocolate Cake: Mental Accounts as Instruments of Self-Regulation / Krishnamurthy, P. , Prokopec, S.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 713-714
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Prokopec, S.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240087
MARC
008191031s2007 ai aa eng■022 ▼a00989258
■1001 ▼aKrishnamurthy, P.
■24510▼aBeating Back that Triple-Chocolate Cake: Mental Accounts as Instruments of Self-Regulation▼dKrishnamurthy, P.▼eProkopec, S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 713-714
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aProkopec, S.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
