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1
Knowledge, Reservations, or Promise? A Media Effects Model for Public Perceptions of Science and Technology
Knowledge, Reservations, or Promise? A Media Effects Model for Public Perceptions of Science and Technology
Nisbet, M. C. ,, | SAGE PERIODICALS Inc | 2002 ,
2
The "Trap" Effect of Television and Its Competitors
The "Trap" Effect of Television and Its Competitors
Schoenbach, K., | SAGE PERIODICALS Inc | 2002 ,
3
I Can Hear You, but Can I See You? The Use of Visual Cognition During Exposure to High-Imagery Radio Advertisements
I Can Hear You, but Can I See You? The Use of Visual Cognition During Exposure to High-Imagery Radio Advertisements
Bolls, P. D., | SAGE PERIODICALS Inc | 2002 ,
4
Self-Congruency as a Cue in Different Advertising-Processing Contexts
Self-Congruency as a Cue in Different Advertising-Processing Contexts
Chang, C., | SAGE PERIODICALS Inc | 2002 ,
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