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Self-Congruency as a Cue in Different Advertising-Processing Contexts
Self-Congruency as a Cue in Different Advertising-Processing Contexts
상세정보
- 자료유형
- 기사
- ISSN
- 00936502
- 저자명
- Chang, C.
- 서명/저자
- Self-Congruency as a Cue in Different Advertising-Processing Contexts / Chang, C.
- 발행사항
- Beverly Hills, Calif : SAGE PERIODICALS Inc, 2002.
- 형태사항
- pp. p.503-536
- 주기사항
- included reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60250011
MARC
008200108s2002 ulk aa eng■022 ▼a00936502
■1001 ▼aChang, C.
■24510▼aSelf-Congruency as a Cue in Different Advertising-Processing Contexts ▼dChang, C.
■260 ▼aBeverly Hills, Calif▼bSAGE PERIODICALS Inc▼c2002.
■300 ▼app. p.503-536
■500 ▼aincluded reference
■773 ▼tCommunication research.▼gVol. 29 No. 5 (2002. 10)▼d2002, 10
■856 ▼uhttp://www.sagepub.com/journal.aspx?pid=191
■SIS ▼aS028109▼b60077314▼h8▼s2▼fP
