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1
The economics of quality-equivalent store brands
The economics of quality-equivalent store brands
D. A. Soberman., | Elsevier | 2006 ,
2
The Role of Country Image in Developing Global Brands
The Role of Country Image in Developing Global Brands
Yong-Gu Suh, Jai B. Kim, | Korea Trade Research Association Inc. | 2001 ,
3
The Differential Impact of Marketing Activities on Local and National Brands
The Differential Impact of Marketing Activities on Local and National Brands
Na, Woonbong, Marshall, Roger, | (사)한국마케팅관리학회 | 2003 ,
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