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1
A Model for Evaluating IT Security Investments
A Model for Evaluating IT Security Investments
Cavusoglu, H., | Association for Computing Machinery | 2004 ,
2
Nonverbal Cues-based First Impressions : What Can Static Images of Salespeople Tell Us About their Success at Selling?
Nonverbal Cues-based First Impressions : What Can Static Images of Salespeople Tell Us About their Success at Selling?
Rebecca E. Walker, | Association for Consumer Research | 2004 ,
3
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
4
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
5
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Jae-Eun Namkoong, | Association for Consumer Research | 2010 ,
6
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Raghunathan, R., | Association for Consumer Research | 2006 ,
7
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
8
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
9
Motivational Reasons for Misremembering Past Negative Events
Motivational Reasons for Misremembering Past Negative Events
Nicolao, L, | Association for Consumer Research | 2007 ,
10
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Luchs, M, | Association for Consumer Research | 2007 ,
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