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Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Jae-Eun Namkoong
- 서명/저자
- Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function / Jae-Eun Namkoong , Raj Raghunathan
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2010.
- 형태사항
- pp. 161-165
- 주기사항
- included references(참고문헌 수록)
- 기타저자
- Raj Raghunathan
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60243882
MARC
008191114s2010 ai aa eng■022 ▼a00989258
■1001 ▼aJae-Eun Namkoong
■24510▼aRisk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function▼dJae-Eun Namkoong▼eRaj Raghunathan
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 161-165
■500 ▼aincluded references(참고문헌 수록)
■7001 ▼aRaj Raghunathan
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
