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1
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Barak Libai, | American Marketing Association | 2009 ,
2
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
3
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
4
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Michael J. Barone, | American Marketing Association | 2010 ,
5
When Intelligence Is (Dys)Functional for Achieving Sales Performance : Frank D. Belschak, Arnold B. Bakker and Bart Dietz
When Intelligence Is (Dys)Functional for Achieving Sales Performance : Frank D. Belschak, Arnold B. Bakker and Bart Dietz
Willem J. Verbeke, | American Marketing Association | 2008 ,
6
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
7
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
8
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
9
When Should a Retailer Create an Exciting Store Environment?
When Should a Retailer Create an Exciting Store Environment?
Velitchka D. Kaltcheva, | American Marketing Association | 2006 ,
10
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
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1
ABA Journal
American Bar Association [, ]
2
American Bar Association Journal
American Bar Association [, ]
3
Family Law Quarterly
American Bar Association [, ]
4
Human Rights
American Bar Association [, ]