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1
Services Marketing
Services Marketing
Zeithaml, Valarie A., 326.18-Z48s | McGraw-Hill Book Company | 1997 326.18-Z48s,
2
서비스마케팅
서비스마케팅
Zeithaml, Valarie A, 326.18-Z48서 | 석정 | 1998 326.18-Z48서,
3
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
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