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1
Trilateral cooperation : Young Professionals Research Project : Lee Dongmin.
Trilateral cooperation : Young Professionals Research Project : Lee Dongmin.
국립외교원. 외교안보연구소., 349-국298tt | 국립외교원 외교안보연구소 | 2021 349-국298tt,
2
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Wendy W. Moe and Sha Yang, | American Marketing Association | 2009 ,
3
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu and Rong Yang, | American Marketing Association | 2009 ,
4
Distribution Network Redesign for Marketing Competitiveness
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, | American Marketing Association | 2009 ,
5
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Jin K. Han, | American Marketing Association | 2009 ,
6
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Ganesan and Yong Liu, | American Marketing Association | 2009 ,
7
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
Chezy Ofir, | American Marketing Association | 2009 ,
8
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Yany Grégoire, | American Marketing Association | 2009 ,
9
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
10
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
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