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1
The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
Woisetschlager, D.M, | Association for Consumer Research | 2008 ,
2
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
Woisetschlager, D. M., | Association for Consumer Research | 2007 ,
3
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Evanschitzky, H, | Association for Consumer Research | 2008 ,
4
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
Michaelis, M, | Association for Consumer Research | 2008 ,
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