서브메뉴
검색
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Michaelis, M
- 서명/저자
- An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™ / Michaelis, M , Woisetschlager, D.M. , Hartleb, V.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 527-533
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Woisetschlager, D.M.
- 기타저자
- Hartleb, V.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240345
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aMichaelis, M
■24510▼aAn Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™▼dMichaelis, M▼eWoisetschlager, D.M.▼eHartleb, V.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 527-533
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aWoisetschlager, D.M.
■7001 ▼aHartleb, V.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
