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How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
Czellar, S., | Association for Consumer Research | 2008 ,
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The strategy process
The strategy process
Mintzberg, Henry, 325.1-M667s | Prentice Hall | 1995 325.1-M667s,
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