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How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Czellar, S.
- 서명/저자
- How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments / Czellar, S. , Luna, D. , Voyer, B. , Schwob, A.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 997
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Luna, D.
- 기타저자
- Voyer, B.
- 기타저자
- Schwob, A.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60241477
MARC
008191107s2008 ai aa eng■022 ▼a00989258
■1001 ▼aCzellar, S.
■24510▼aHow Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments▼dCzellar, S.▼e Luna, D.▼eVoyer, B.▼eSchwob, A.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 997
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aLuna, D.
■7001 ▼aVoyer, B.
■7001 ▼aSchwob, A.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
