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1
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
2
“Listening In” to Find and Explore New Combinations of Customer Needs
“Listening In” to Find and Explore New Combinations of Customer Needs
Glen L. Urban, | American Marketing Association | 2004 ,
3
신상품마케팅
신상품마케팅
어반, 글렌 L., 326.18-어42시 | 시그마프레스 | 1998 326.18-어42시,
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