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1
The Role of Attributions in Evaluating Exchange Relationships
The Role of Attributions in Evaluating Exchange Relationships
Tsiros, M., | Association for Consumer Research | 2001 ,
2
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Michael Tsiros and David M. Hardesty, | American Marketing Association | 2010 ,
3
The Effect of Market and Merchant Comparisons on Customer Satisfaction: The Moderating Role of Information Uncertainty and Price Negotiation
The Effect of Market and Merchant Comparisons on Customer Satisfaction: The Moderating Role of Information Uncertainty and Price Negotiation
Kaltcheva, V. D, | Association for Consumer Research | 2007 ,
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