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1
Lean Metrics in the Public Sector
Lean Metrics in the Public Sector
Thor, C.G., | Warren, Gorham and Lamont | 2008 ,
2
HOW TO FIND, SELECT, AND DISPLAY PERFORMANCE MEASURES IN GOVERNMENT
HOW TO FIND, SELECT, AND DISPLAY PERFORMANCE MEASURES IN GOVERNMENT
Thor, C. G., | Warren, Gorham and Lamont | 2003 ,
3
Does Customer Demotion Jeopardize Loyalty?
Does Customer Demotion Jeopardize Loyalty?
Tillmann Wagner, | American Marketing Association | 2009 ,
4
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
5
Customer Equity : An Integral Part of Financial Reporting
Customer Equity : An Integral Part of Financial Reporting
Thorsten Wiesel, | American Marketing Association | 2008 ,
6
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
7
Consumer File Sharing of Motion Pictures
Consumer File Sharing of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
8
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
9
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig-Thurau, | American Marketing Association | 2006 ,
10
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Sonya A. Grier, | American Marketing Association | 2006 ,
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