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1
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
2
Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions
Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions
Oakley, J. L., | Association for Consumer Research | 2005 ,
3
Is an Automaker's Road to Bankruptcy Paved with Customers' Beliefs?
Is an Automaker's Road to Bankruptcy Paved with Customers' Beliefs?
Ali Hortaçsu, | American Economic Assn | 2011 ,
4
Optically Controlled Silicon MESFET Modeling Considering Diffusion Process
Optically Controlled Silicon MESFET Modeling Considering Diffusion Process
S.N. Chattopadhyay, | 대한전자공학회 | 2007 ,
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