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Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions
Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Oakley, J. L.
- 서명/저자
- Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions / Oakley, J. L. , 공저 Balachander, S. , Sriram, S.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2005.
- 형태사항
- pp. 135-136
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Balachander, S.
- 기타저자
- Sriram, S.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238399
MARC
008191025s2005 ai aa eng■022 ▼a00989258
■1001 ▼aOakley, J. L.
■24510▼aUnderstanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions▼dOakley, J. L.▼e공저 Balachander, S.▼eSriram, S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2005.
■300 ▼app. 135-136
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aBalachander, S.
■7001 ▼aSriram, S.
■773 ▼tAdvances in consumer research.▼gVol. 32 (2005.)▼d2005, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028859▼b60077576▼h8▼s2▼fP
