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1
VOLUNTEER TOURISM-"INVOLVE ME AND I WILL LEARN"?
VOLUNTEER TOURISM-"INVOLVE ME AND I WILL LEARN"?
Sin, H. L., | Pergamon | 2009 ,
2
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
3
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
4
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Scott A. Thompson and Rajiv K. Sinha, | American Marketing Association | 2008 ,
5
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
6
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Detelina Marinova, | American Marketing Association | 2008 ,
7
Preventing Digital Music Piracy : The Carrot or the Stick?
Preventing Digital Music Piracy : The Carrot or the Stick?
Rajiv K. Sinha and Naomi Mandel, | American Marketing Association | 2008 ,
8
Strategic Change Implementation and Performance Loss in the Front Lines
Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, | American Marketing Association | 2007 ,
9
Reference Price Research: Review and Propositions
Reference Price Research: Review and Propositions
Tridib Mazumdar, | American Marketing Association | 2005 ,
10
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
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