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1
Where Art and Commerce Collide: A Funnel Approach to Embedding Messages in Non-Traditional Media
Where Art and Commerce Collide: A Funnel Approach to Embedding Messages in Non-Traditional Media
Shrum, L. J., | Association for Consumer Research | 2003 ,
2
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Shrum L.J, | Association for Consumer Research | 2011 ,
3
The Effect of Self-Construal on Impulsive Consumption
The Effect of Self-Construal on Impulsive Consumption
Zhang, Y, | Association for Consumer Research | 2008 ,
4
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
Zhang, Y, | Association for Consumer Research | 2007 ,
5
Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life
Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life
James E. Burroughs, | Association for Consumer Research | 2002 ,
6
A Complex Account of Service Recovery: Subtle Efforts to Remedy Subtle Service Failure
A Complex Account of Service Recovery: Subtle Efforts to Remedy Subtle Service Failure
Wan F, | Association for Consumer Research | 2011 ,
7
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Hernandez M, | Association for Consumer Research | 2011 ,
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