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1
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Edelman, B., | American Economic Assn | 2010 ,
2
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
Edelman, B., | American Economic Assn | 2007 ,
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