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Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
상세정보
- 자료유형
- 기사
- ISSN
- 00028282
- 저자명
- Edelman, B.
- 서명/저자
- Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords / Edelman, B. , Ostrovsky, M. , Schwarz, M.
- 발행사항
- Cambridge : American Economic Assn, 2007.
- 형태사항
- pp. 242-259
- 주기사항
- 권말 참고문헌 있음.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60230383
MARC
008190826s2007 ai aa eng■022 ▼a00028282
■1001 ▼aEdelman, B.
■24510▼aInternet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords▼dEdelman, B.▼eOstrovsky, M. , Schwarz, M.
■260 ▼aCambridge▼bAmerican Economic Assn▼c2007.
■300 ▼app. 242-259
■500 ▼a권말 참고문헌 있음.
■7001 ▼aOstrovsky, M. , Schwarz, M.
■773 ▼tThe American Economic Review▼gVol. 97 No. 1 (2007. 3)▼d2007, 03
■856 ▼uhttps://www.aeaweb.org/journals/aer
■SIS ▼aS040245▼b60077322▼h8▼s1▼fP
