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1
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
2
Referral Programs and Customer Value
Referral Programs and Customer Value
Philipp Schmitt, | American Marketing Association | 2011 ,
3
Why Partisans See Mass Media as Biased
Why Partisans See Mass Media as Biased
Schmitt, K. M., | SAGE PERIODICALS Inc | 2004 ,
4
Imports and the structure of retail markets
Imports and the structure of retail markets
Raff, H., | Blackwell Publishing | 2012 ,
5
A Model-Based Evaluation of the Debate on the Size of the Tax Multiplier
A Model-Based Evaluation of the Debate on the Size of the Tax Multiplier
Chahrour, R., | american economic association | 2012 ,
6
Development of the Brand Experience Scale
Development of the Brand Experience Scale
Zarantonello, L, | Association for Consumer Research | 2007 ,
7
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
Esch, F.-R, | Association for Consumer Research | 2007 ,
8
Bending Arms, Bending Discounting Functions. How Motor Actions Affect Intertemporal Decision-Making
Bending Arms, Bending Discounting Functions. How Motor Actions Affect Intertemporal Decision-Making
Van den Bergh B, | Association for Consumer Research | 2011 ,
9
Declarative and Experiential Information in Preference Judgments: The Role of Processing Fluency
Declarative and Experiential Information in Preference Judgments: The Role of Processing Fluency
Brakus, J. J., | Association for Consumer Research | 2005 ,
10
Managing Currency Pegs
Managing Currency Pegs
Schmitt-Grohe, S., | American Economic Assn | 2012 ,
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