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It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
Schindler, R. M., | Association for Consumer Research | 2006 ,
2
Intergenerational Influence in Consumer Deal Proneness
Intergenerational Influence in Consumer Deal Proneness
Schindler, R.M, | Association for Consumer Research | 2008 ,
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