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It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Schindler, R. M.
- 서명/저자
- It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims / Schindler, R. M. , 공저 Yalch, R. F.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 586-590
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Yalch, R. F.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60241031
MARC
008191106s2006 ai aa eng■022 ▼a00989258
■1001 ▼aSchindler, R. M.
■24510▼aIt Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims▼dSchindler, R. M.▼e공저 Yalch, R. F.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 586-590
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aYalch, R. F.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
