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1
The Intelligence of Judging Products Based on Looks
The Intelligence of Judging Products Based on Looks
Claudia Townsend, | Association for Consumer Research | 2010 ,
2
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Sanjay Sood., | University of Chicago Press | 2006 ,
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