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1
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
2
Do Unto Other as You Would Do Unto Yourself: Variety-Seeking Motives in Gift Giving
Do Unto Other as You Would Do Unto Yourself: Variety-Seeking Motives in Gift Giving
T.G. Chowdhurt, | Association for Consumer Research | 2004 ,
3
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
4
Similarity, Predictive Accuracy and Assumed Similarity Among Dyads: Substantive and Methodological Issues
Similarity, Predictive Accuracy and Assumed Similarity Among Dyads: Substantive and Methodological Issues
Cotte, J., | Association for Consumer Research | 2005 ,
5
Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another
Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another
Jiang, Y., | Association for Consumer Research | 2005 ,
6
Consumer Psychological Attachment: Exploring Differences Across Customer Segments and Product Categories
Consumer Psychological Attachment: Exploring Differences Across Customer Segments and Product Categories
Moore, M., | Association for Consumer Research | 2001 ,
7
Does It Make Sense to Use Scents to Enhance Brand Memory?
Does It Make Sense to Use Scents to Enhance Brand Memory?
Morrin, M., | Association for Consumer Research | 2001 ,
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