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1
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
2
From the Editor : The State of the Journal
From the Editor : The State of the Journal
Roland T. Rust, | American Marketing Association | 2008 ,
3
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
4
From the Editor: The Maturation of Marketing as an Academic Discipline
From the Editor: The Maturation of Marketing as an Academic Discipline
Roland T. Rust, | American Marketing Association | 2006 ,
5
From the Editor
From the Editor
Roland T. Rust, | American Marketing Association | 2006 ,
6
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
7
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Roland T. Rust, | American Marketing Association | 2002 ,
8
Identification-based PID control tuning for power station processes
Identification-based PID control tuning for power station processes
Steve Glickman, | Institute of Electrical and Electronics Engineers | 2004 ,
9
PID controller tuning using Bode's integrals.
PID controller tuning using Bode's integrals.
Alireza Karimi, | Institute of Electrical and Electronics Engineers | 2003 ,
10
Optimal white water and broke recirculation policies in paper mills via jump linear quadratic control
Optimal white water and broke recirculation policies in paper mills via jump linear quadratic control
Maryam Khanbaghi, | Institute of Electrical and Electronics Engineers | 2002 ,
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