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1
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
2
Special Session Summary Utopian Consumption
Special Session Summary Utopian Consumption
Robert V. Kozinets, | Association for Consumer Research | 2002 ,
3
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
4
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Stephen Brown, | American Marketing Association | 2003 ,
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