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1
Principles of corprate communication
Principles of corprate communication
Riel, Cees B M van, 325.4-R555p | Prentice Hall | 1995 325.4-R555p,
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Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Guido Berens, | American Marketing Association | 2005 ,
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