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1
Shocking Ads! Do They Work?
Shocking Ads! Do They Work?
Rajesh V. Manchanda, | Association for Consumer Research | 2002 ,
2
The Impact of Computer Anxiety on the Evaluation of Prices on the Internet
The Impact of Computer Anxiety on the Evaluation of Prices on the Internet
Rajneesh Suri, | Association for Consumer Research | 2002 ,
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