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1
Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
Quester, P., | Association for Consumer Research | 2006 ,
2
Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context
Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context
Chung, E, | Association for Consumer Research | 2008 ,
3
Consumers' Attitudinal Profiles: An Examination at the Congruence Between Cognitive, Affective and Conative Spaces
Consumers' Attitudinal Profiles: An Examination at the Congruence Between Cognitive, Affective and Conative Spaces
Aurifeille, J.-M., | Association for Consumer Research | 2001 ,
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