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Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Quester, P.
- 서명/저자
- Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures Quester, P. 공저 Beverland, M. Farrelly, F.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 21-27
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Beverland, M.
- 기타저자
- Farrelly, F.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240574
MARC
008191104s2006 ai aa eng■022 ▼a00989258
■1001 ▼aQuester, P.
■24510▼aBrand-Personal Values Fit and Brand Meanings: ▼bExploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures▼dQuester, P.▼e공저 Beverland, M.▼eFarrelly, F.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 21-27
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aBeverland, M.
■7001 ▼aFarrelly, F.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
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